International digital media expert Jye Smith to guide industry on navigating social media at ASMI’s 2013 Conference

04 October 2013

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4 October 2013 - With social media reaching into every aspect of Australian lives, the Australian Self Medication Industry (ASMI) has secured international expert Jye Smith to present key insights on "Social Media and the Healthcare Consumer" at its annual conference in Sydney on Thursday 14 November.

With vast experience in digital, PR and healthcare communications, Jye Smith's passionate approach to online communications and content development throughout his career has led to him being named in B&T's '30 Under 30 Leaders of Tomorrow' and receiving the inaugural Excellence Award from Macleay College Business School.
Returning to the ASMI Conference by popular demand, Jye Smith, Vice President - Digital, Asia Pacific for Weber Shandwick, will also help launch ASMI's Industry Social Media Guidelines, which will be released shortly for public consultation.

The new guidelines, which represent an industry first, have been developed by ASMI with expert guidance from Jye Smith and the Weber Shandwick team.
According to ASMI Marketing & Business Development Director, Ms Filomena Maiese:
"Social media has infiltrated every aspect of life, and the healthcare sector is no exception. Here in Australia, social media and online health information have become increasingly important in patient care and consumer decision-making, with a quarter of Australians regularly seeking health information online.

"To date, the consumer healthcare industry has been quite cautious in engaging with social media, mainly due to the highly complex regulated environment of health communication, and the fact that this is still an evolving channel.
"Having worked closely with ASMI's Marketing & Ethics Subcommittee for the past year, Jye will give conference delegates a comprehensive overview of how social media can enhance the consumer healthcare sector by encouraging a more empowered and informed health consumer. He will also outline how the new draft industry social media guidelines fit into this evolving space."

To register for the conference and for the full list of conference speakers and topics, please visit Regular conference updates will be included on Twitter #ASMIconf.

The ASMI Annual General Meeting will precede the conference at 7.30 am. The conference will be followed with the 2013 ASMI Diamond Awards Dinner at 7.00 pm.
Media contact: Michelle Sollitt-Davis - ASMI PR Manager
Ph: 02 9923 9410 | M: 0422 084 951 | Email:

About ASMI: The Australian Self-Medication Industry (ASMI) is the peak industry body for the Australian self care industry representing consumer healthcare products including over-the-counter medicines and complementary medicines. ASMI's mission is to promote better health through responsible self-care. This means ensuring that safe and effective self-care products are readily available to all Australians at a reasonable cost. ASMI works to encourage responsible use by consumers and an increasing role for cost-effective self-medication products as part of the broad national health strategy.

When: Thursday 14 November 2013. Registration and morning tea at 8.30 am
Where: Waterview Convention Centre, Bicentennial Park, Homebush, Sydney
Who: Delegates from all sectors from the consumer healthcare industry are encouraged to attend
How: Register online at
Contact: Claire Johnson, ASMI Member Events and Services Associate
02 9922 5111 |