China Export Spotlight at ASMI Conference

22 August 2016

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Sydney, 22nd August 2016 - Chinese demand for Australian consumer health and personal care products will be a key focus topic at the 2016 conference of the Australian Self Medication Industry (ASMI) on 27 October 2016. Delegates will hear from Grame Barty from Austrade and Benjamin Sun, an e-commerce specialist from Think China about the exciting opportunities for growth from overseas demand for Australian consumer healthcare products both now and for the future.

ASMI Marketing and Business Development Director, Filomena Maiese, said: "The consumer healthcare products industry has been growing strongly in Australia, and exports have seen unprecedented growth in the last year, particularly to China."
"Asian consumers view Australian consumer healthcare products positively because of Australia's strict regulatory system for therapeutic goods. They are using digital technologies to purchase Australian consumer healthcare products online, which is one factor driving Australian export growth to the region.

Grame Barty from Austrade will outline the current export environment and channels with a focus on Asia. He will flag both the risks and opportunities that off shore demand has brought. Furthermore, he will give delegates his thoughts on potential health-related categories positioned well for export success in the future.
Benjamin Sun, an e-commerce specialist from Think China, will outline Chinese consumer behaviour and insights, preferred Australian products and categories and how companies can capitalise on the export opportunity.

Benjamin Sun said: "Chinese online consumers are not a homogenous group. There are significant variations in age, geographic location, income and cultural values. Increasing numbers of customers are turning to online shopping every day. A data-driven approach is the key to success in the Chinese market."
Both presenters will also discuss recent regulatory changes on cross-border and e-commerce channels in China and what this regulatory reform means for Australia's exporters.

"Those wanting to get a better understanding of Chinese demand for Australian health products should come along to hear the current state of play as well as predictions for the future on this topic." Said Ms Maiese. Early Bird Registrations are open until the end of August, and ASMI is offering a 10 per cent discount for group booking of five or more delegates.

ASMI 2016 CONFERENCE EVENT DETAILS: When: 8.30am, Thursday 27 October 2016 Where: Le Montage, 38 Frazer Street, Lilyfield NSW

For more information or to arrange a media interview, please contact:
Filomena Maiese
Marketing and Business Development Director,
Australian Self Medication Industry (ASMI); 02 9923 9417 0408 500 691