ASMI welcomes new Advertising Services Associate

15 July 2014

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15 July 2014 - The Australian Self Medication Industry (ASMI) today welcomed Benison O'Reilly as the new Advertising Services Associate.

Benison is a pharmacist, and is vastly experienced in pharmacy, medical information and medical writing.

In her spare time she is a writer and has co-authored two health-related books, Beyond the Baby Blues and The Australian Autism Handbook.

Benison will be in the office two days a week, and will be performing the delegated function of pre-approving advertisements alongside Advertising Services Manager, Jane Wurth.

About ASMI: The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines. Its members make up 85 per cent of the $4bn self care market. Membership totals 60 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to promote better health through responsible self care. This means ensuring that safe and effective self care products are readily available to all Australians at a reasonable cost. ASMI works to encourage responsible use by consumers and an increasing role for cost-effective self-medication products as part of the broad national health strategy.

For more information or to arrange a media interview, please contact:
Marie Kelly-Davies
PR Manager, Australian Self Medication Industry (ASMI)
M:0408 256 381 E: