ASMI welcomes Leanne Wells to CHF

19 March 2015

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19 March 2015 - The Australian Self Medication Industry (ASMI) today congratulated Leanne Wells on her appointment as the new Chief Executive Officer of the Consumers Health Forum (CHF).

ASMI Executive Director, Dr Deon Schoombie, congratulated Leanne Wells on her appointment, saying: "CHF is a key player in creating a sustainable healthcare system and with her background in health and advocacy Leanne will be an influential voice in the healthcare debate.

"ASMI has worked closely with CHF and we value the strong relationship developed over many years. We wish Leanne all the best and we look forward to working with her," said Dr Schoombie.

About ASMI: The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines (CM). ASMI members make up 85 per cent of the $4bn Non-Prescription Medicines market. Membership totals 50 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to advance consumer health through responsible self-care. This means driving a viable and responsible industry and empowering the consumer with evidence-based products and information with the aim of improving health and wellbeing. To find out more about ASMI or how to become an ASMI member, please visit (

For more information or to arrange a media interview, please contact:
Marie Kelly-Davies
Communications Manager, Australian Self Medication Industry (ASMI)
P: 9923 9410 M:0408 256 381 E: