ASMI showcases top advertising agencies in consumer healthcare industry

19 November 2014

Return to Media Release Index

19 November 2014 - Last night at a gala awards dinner in Sydney, the Australian Self Medication Industry (ASMI) showcased several advertising agencies that worked on winning marketing campaigns in the consumer healthcare industry.
The ASMI Diamond Marketing Awards were presented across five categories: Quality Use of Medicines (QUM), Best Large Budget Campaign (>$1 million), Best Small Budget Campaign (<$1 million), Best New Product Launch and Best Healthcare Professional Campaign.

ASMI Marketing and Business Development Director Filomena Maiese said: "An exciting addition to this year's ASMI Diamond Awards is recognition and inclusion of award trophies for agency partners. These awards celebrate collaborative partnerships when creating campaigns."

Ego Pharmaceuticals won the award for Best Small Budget Campaign with the support of its agency, OgilvyAction. Their Sunsense: Daily Robbery Campaign, aimed to reposition the Sunsense brand from adhoc body exposure to an everyday beauty routine platform.

Ego and OgilvyAction also won the award for the Best Large Budget Campaign to reposition the QV skin brand from a 'problem skin brand' to 'gentle everyday use'.
RB won the award for Best Launch of a Consumer Healthcare product for the Optrex Actimist launch. Three advertising agencies participated in this winning campaign - Health Haus, Ward 6 and NowScreen. The focus was on building a new brand as well as educating consumers on the novel product format.

GlaxoSmithKline Consumer Healthcare (GSK) received the award for Best Healthcare Professional Initiative for its healthcare professional campaign to support the launch of Nicabate Oral Strips. Their advertising agency for the campaign was UrsaClemenger. A particular strength of this campaign was the continuity of focus on the healthcare professional.

For more information or to arrange a media interview, please contact:
Marie Kelly-Davies
PR Manager, Australian Self Medication Industry (ASMI)
M:0408 256 381 E:

About ASMI: The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines (CM). ASMI members make up 85 per cent of the $4bn Non-Prescription Medicines market. Membership totals 50 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to advance consumer health through responsible self-care. This means driving a viable and responsible industry and empowering the consumer with evidence-based products and information with the aim of improving health and wellbeing. To find out more about ASMI or how to become an ASMI member, please visit (