ASMI introduces sales awards to recognise industry best practice ‘front of shop’ in pharmacy channel

11 September 2014

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11 September 2014- The Australian Self Medication Industry (ASMI) is partnering with specialist pharmacy research company, Industry Pulse, to establish awards recognising sales excellence among its over-the-counter (OTC) and complementary medicine members in the pharmacy channel.

The awards, which will be presented at the ASMI Diamond Awards Dinner on 18 November, 2014, will be split by turnover, recognising both large and small organisations.
ASMI will recognise best practice on two fronts - 'overall winners' - which will aggregate all satisfaction metrics as voted by retail pharmacy, as well as recognising companies that excel in 'promoting Quality Use of Medicines in pharmacy' - through initiatives such as sales representative knowledge and focus on pharmacy staff product training.
Filomena Maiese, ASMI Director of Marketing and Business Development, said: "We are very excited about establishing the sales awards in partnership with Industry Pulse and to work to promote Quality Use of Medicines and sales service excellence within the pharmacy channel."

"Industry Pulse research is very proud to be part of the 2014 ASMI Diamond Awards. It is a wonderful opportunity to provide recognition to suppliers who have been nominated by community pharmacy nationally for their service excellence. The pharmacy channel often creates unique challenges for suppliers and it is when these challenges are met with exceptional service solutions that solid business relationships are accomplished," commented Elizabeth Anne, Industry Pulse Director of Research Development.

About ASMI: The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines. Its members make up 85 per cent of the $4bn self care market. Membership totals 60 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to promote better health through responsible self care. This means ensuring that safe and effective self care products are readily available to all Australians at a reasonable cost. ASMI works to encourage responsible use by consumers and an increasing role for cost-effective self-medication products as part of the broad national health strategy.

For more information or to arrange a media interview, please contact:
Marie Kelly-Davies
PR Manager, Australian Self Medication Industry (ASMI)
M:0408 256 381 E: