ASMI Diamond Awards celebrate marketing & sales excellence in non-prescription medicines industry

14 July 2015

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14 July 2015 -Entries are now open for the 2015 ASMI Diamond Awards for marketing and sales excellence - the premier awards of the non-prescription medicines industry.

Australian Self Medication Industry (ASMI) Marketing and Business Development Director, Filomena Maiese, said the Awards, which are open to all ASMI members, honour manufacturers and suppliers who excel in consumer healthcare marketing and sales.

"The Marketing Awards recognise Quality Use of Medicines (QUM), innovation and marketing best practice. They recognise and reward companies for innovative and leading-edge creative work.

"The ASMI Diamond Awards for marketing excellence offer entrants the opportunity to highlight their creativity and effectiveness by showcasing innovative aspects of their brand campaigns such as the campaign challenge, strategy, execution, health literacy focus and outcomes," said Ms Maiese.

Categories for the Diamond Marketing Awards are:

  • Best Launch of a Consumer Healthcare Product
  • Best Marketing Campaign of a Consumer+ Healthcare Product Large Budget

          (>$1 million)

  • Best Marketing Campaign of a Consumer+ Healthcare Product Small Budget (<$1million)
  • Best Professional Marketing Campaign.

The 2015 ASMI Diamond Marketing Awards will be judged by a panel of independent experts. All entries must be received by close of business (5pm) Friday 28 August 2015.Click here for more information including entry criteria and details of how to submit a Diamond Marketing award entry.

The ASMI Diamond Sales Awards will recognise ASMI member field sales teams for excellence in pharmacy service and sales initiatives. Unlike the marketing awards, no entries are required. Rather, ASMI, partnering with pharmacy research provider Industry Pulse, will use annual results from the Industry Pulse pharmacy survey to determine winners in the Sales award category.

The categories for Sales Awards are:

  • >$100 million sales turnover - overall winner
  • >$100 million sales turnover - Quality Use of Medicines winner
  • <$100 million sales turnover - overall winner
  • <$100 million sales turnover - Quality Use of Medicines winner.


Award recipients will be announced at the ASMI 2015 Diamond Awards Dinner

on Wednesday 11 November 2015 at the Waterview Convention Centre, Bicentennial Park,

Homebush, Sydney.




For more information or to arrange a media interview, please contact:

Marie Kelly-Davies

Communications Manager, Australian Self Medication Industry (ASMI)

M:0408 256 381      E:












About ASMI:  The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines (CM). ASMI members make up 85 per cent of the $4bn Non-Prescription Medicines market. Membership totals 50 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to advance consumer health through responsible self-care.  This means driving a viable and responsible industry and empowering the consumer with evidence-based products and information with the aim of improving health and wellbeing. To find out more about ASMI or how to become an ASMI member, please visit (