ASMI Diamond Awards celebrate excellence in non-prescription medicines industry

17 July 2014

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17 July 2014 - Entries are now open for the 2014 ASMI Diamond Awards for marketing and sales excellence - the premier awards of the non-prescription medicines industry.
Australian Self Medication Industry (ASMI) Executive Director Deon Schoombie said the Awards, which are open to all ASMI members, honour manufacturers and suppliers who excel in product marketing and sales.

"The Marketing Awards recognise Quality Use of Medicines (QUM), innovation and marketing best practice. They recognise and reward companies for innovative and leading-edge creative work.

"Advertising and marketing are about creatively and effectively executing your objectives to answer critical brand challenges. The ASMI Diamond Award for marketing excellence offers entrants the opportunity to highlight their creativity and effectiveness by showcasing aspects of their brand campaigns such as the campaign challenge, strategy, execution, health literacy focus and outcomes," said Schoombie.
Categories for Marketing Awards are:

  • Best Launch of a Consumer Healthcare Product
  • Best Marketing Campaign of a Consumer+ Healthcare Product Large Budget
  • (>$1 million)
  • Best Marketing Campaign of a Consumer+ Healthcare Product Small Budget (<$1million)
  • Best Professional Marketing Campaign.

This year ASMI is reintroducing Sales Awards at the Diamond Awards Dinner. The Sales Awards will recognise ASMI member sales personnel for excellence in service and sales initiatives and are judged on the collective feedback provided by Australian pharmacies, indicating that these suppliers understand and service their businesses with excellence.
The categories for Sales Awards are:

  • >$100 million sales turnover - overall winner
  • >$100 million sales turnover - Quality Use of Medicines winner
  • <$100 million sales turnover - overall winner
  • <$100 million sales turnover - Quality Use of Medicines winner

The 2014 ASMI Diamond Marketing Awards will be judged by a panel of independent experts. All entries must be received by close of business (5pm) Friday 12 September 2014.

Award recipients will be announced at the ASMI 2014 Diamond Awards Dinner
on Tuesday 18 November 2014 at the Waterview Convention Centre, Bicentennial Park,
Homebush, Sydney.

About ASMI: The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines. Its members make up 85 per cent of the $4bn self care market. Membership totals 60 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to promote better health through responsible self care. This means ensuring that safe and effective self care products are readily available to all Australians at a reasonable cost. ASMI works to encourage responsible use by consumers and an increasing role for cost-effective self-medication products as part of the broad national health strategy.

For more information or to arrange a media interview, please contact:
Marie Kelly-Davies
PR Manager, Australian Self Medication Industry (ASMI)
M:0408 256 381 E: