ASMI 2016 Conference puts spotlight on Healthcare Consumer

04 July 2016

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The healthcare consumer and export opportunities will be the focus of the 2016 conference of the Australian Self Medication Industry (ASMI) on 27 October 2016.  Delegates will hear about exciting new opportunities for growth in consumer healthcare, as well as barriers stifling innovation and investment in the sector.

ASMI Marketing and Business Development Director, Filomena Maiese, said: "The consumer healthcare products industry has been growing strongly in Australia, and exports have seen unprecedented growth in the last year, particularly to China.  This will be a key topic of focus at this year's ASMI conference.

"Asian consumers view Australian consumer healthcare products positively because of Australia's strict regulatory system for therapeutic goods. They are using digital technologies to purchase Australian consumer healthcare products online, which is one factor driving Australian export growth.

"Grame Barty from Austrade and Benjamin Sun, an e-commerce specialist from Think China, will explore consumer behaviour in Asia and how Australia's healthcare products industry can capitalise on it for the future. They will also discuss recent regulatory changes on cross-border and e-commerce in China and what this regulatory reform means for Australia's exporters.

"Analytics and business intelligence experts, IRI, will present a snapshot of the industry and explore drivers behind strong growth, as well as emerging trends.

"Healthcare consumer insights will feature prominently at the conference, with Leanne Wells, CEO of the Consumers Health Forum, reinforcing the importance of balancing innovation and evidence in self management and self care from the consumer's perspective.

"George Tambassis, National President of the Pharmacy Guild of Australia, will also focus on healthcare consumers and the way pharmacies are expanding their role to provide consumers with a greater range of professional services. He will a provide an update on a range of initiatives impacting the consumer healthcare industry and pharmacy, including the progress of real-time monitoring platform medsASSIST and the evolution of 'front of shop' in pharmacy to meet changing consumer needs.

"Digital interconnectivity is disrupting traditional models of connecting with the health consumer, which is reshaping business models. Caroline Oates from Google Australia/New Zealand, will share the latest insights on online health consumer behaviour and new ways of promoting consumer healthcare products and services online to both attract new customers and deepen engagement with existing customers."

Professor John Skerritt from the Therapeutic Goods Administration will describe the latest developments on the regulatory front and what they mean for the industry. "In Australia regulatory barriers are a disincentive to investment in R&D, new products and services, manufacturing facilities, and export capacity. Regulatory reform is urgently needed to incentivise investment in innovative switches and to better enable  industry innovation and growth.

"The conference will conclude with a gala dinner at which the 2016 ASMI Diamond Awards will be presented. The ASMI Marketing Diamond Awards recognise Quality Use of Medicines (QUM), innovation and marketing best practice, and recognise and reward companies for innovative and leading-edge creative work. The ASMI Sales Diamond Awards recognise ASMI member sales teams for excellence in pharmacy service and sales initiatives," she added. "It's a great way to showcase and celebrate best in class industry efforts from a sales and marketing perspective."

Early Bird Registrations are open and offer a 10 per cent discount, as do group bookings of five or more delegates.


When:8am, Thursday 27 October 2016 

Where: Le Montage, 38 Frazer Street, Lilyfield NSW 


For more information contact David Low 99239403