ASMI celebrates its 40th anniversary

17 November 2014

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17 November 2014 - The Australian Self Medication Industry (ASMI) is celebrating its 40th anniversary this year at the ASMI 2014 Annual Conference and a gala dinner tomorrow.

ASMI Executive Director Dr Deon Schoombie said: "Over the last 40 years ASMI has become the voice of Australia's non-prescription medicines industry, significantly influencing medicines policy and regulation.

"Whether embracing self and co-regulation, championing QUM or placing self care on the national agenda, ASMI has always taken a broader view in order to become an organisation aligned with the National Medicines Policy.

"Over the past four decades ASMI has made a meaningful difference to the industry, locally and internationally, and more importantly, to the lives of Australians.

"ASMI looks ahead to the future with excitement and a sense of expectation.
"There is a mood for change in Canberra driven by the Federal Government's de-regulation agenda, the unsustainable health budget and the search for cost savings. To capture this moment in time we will pursue a regulatory reform agenda and work with other organisations and industry bodies to develop the Self Care Alliance into an independent multi-stakeholder think tank," Dr Schoombie added.
ASMI's achievements during its first 40 years are many and are celebrated in a book written by former ASMI Executive Director, Juliet Seifert: 'Milestones. How ASMI became the voice of Australia's self-medication industry.' This can be downloaded from the website here.

Some of ASMI's key accomplishments during the last 40 years as outlined in the book are:
- Participation in the development of the National Medicines Policy
- Introduction of tamper evident packaging
- Development of Crisis Management Guidelines
- Introduction of performance-based labelling
- Placing self care on the national agenda
- Partnering with Macquarie University to build the evidence base around self care and non-prescription products
- Partnered with NPS Medicinewise to develop guidelines to promote quality use of medicines in supermarkets
- S3 advertising allowed for ingredients listed in Appendix H of the Standard for Uniform Scheduling of Drugs and Poisons
- Successfully negotiated GST exempt status for S2 and other unscheduled products
- Inclusion of complementary healthcare products into the National Medicines Policy
- Partnering with Life Education to educate kids about QUM
- Led the rapid industry response to the Pan Pharmaceuticals recall crisis.

About ASMI: The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines (CM). ASMI members make up 85 per cent of the $4bn Non-Prescription Medicines market. Membership totals 50 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to advance consumer health through responsible self-care. This means driving a viable and responsible industry and empowering the consumer with evidence-based products and information with the aim of improving health and wellbeing. To find out more about ASMI or how to become an ASMI member, please visit (

For more information or to arrange a media interview, please contact:
Marie Kelly-Davies
PR Manager, Australian Self Medication Industry (ASMI)
M:0408 256 381 E: