ASMI calls on Federal Government for better rather than less regulation of complementary medicines

20 April 2015

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20 April 2015- The Australian Self Medication Industry today urged the Federal Government to fine tune the regulatory system for complementary medicines, calling for better rather than less regulation of complementary medicines.

Dr Deon Schoombie, ASMI Executive Director, said ASMI's submission to the complementary medicines section of the Federal Government's Review of Medicines and Medical Devices Regulation advocates for a best practice risk-based regulatory system.

"ASMI is broadly supportive of the current Australian regulatory system for complementary medicines," said Dr Schoombie.  "The current system does not need dismantling, but should be improved to streamline processes, increase transparency and ensure that regulatory requirements are commensurate with risk."

ASMI's submission urges the Federal Government to apply the COAG principle of 'minimum effective regulation' to the regulation of complementary medicines, while maintaining appropriate safety standards for consumers.

In its submission, ASMI says that regulatory processes such as those applying to the approval of new ingredients or registering complementary medicines should be reformed to make them more transparent, predictable, certain and capable of review.

"In cases where a new ingredient has been assessed by a comparable overseas evaluator, the Therapeutic Goods Administration (TGA) should recognise the outcomes of the overseas assessment and not duplicate regulatory processes by re-evaluating the ingredient," argued Dr Schoombie.  "Where an ingredient has not been approved in a comparable market, the regulatory processes should be streamlined."

ASMI's submission calls for substantial reforms to the advertising of therapeutic goods, to clarify, simplify and streamline regulatory processes. 

Dr Schoombie said: "The pre-approval of consumer advertising should be expanded to include all media (from all sponsors) directed to consumers.

"Expansion of the pre-approvals system would be conditional upon the implementation of a self-regulatory pre-approvals system along the lines of the New Zealand Therapeutic Advertising Pre-vetting System (TAPS)," he added. 

ASMI advocates for the jurisdiction of the Complaints Resolution Panel (CRP) to be expanded to include all media and all advertisers. 

According to Dr Schoombie: "The CRP should be able to impose sanctions which are meaningful and effective and there should be a formal appeal mechanism in relation to CRP determinations.  TGA imposed sanctions need to be meaningful, but the TGA already has a range of enforcement powers available and it is simplistic to assume that the problems with the current system can be fixed by merely increasing the size of the penalties."

In its submission ASMI notes that the regulation of therapeutic goods is unavoidably complex.

Dr Schoombie says: "While it is the responsibility of all sponsors to understand and comply with regulatory requirements, the TGA has an obligation to make them proportionate to risk and as clear as possible." 




For more information or to arrange a media interview, please contact:

Marie Kelly-Davies

Communications Manager, Australian Self Medication Industry (ASMI)

P: 9923 9410 M:0408 256 381      E:






About ASMI:  The Australian Self Medication Industry (ASMI) is the peak body representing sponsors of non-prescription medicines - over-the-counter (OTC) and complementary medicines (CM). ASMI members make up 85 per cent of the $4bn Non-Prescription Medicines market. Membership totals 50 companies and ASMI members employ approximately 18,000 people with exports estimated at $1.2 billion annually. ASMI's mission is to advance consumer health through responsible self-care.  This means driving a viable and responsible industry and empowering the consumer with evidence-based products and information with the aim of improving health and wellbeing. To find out more about ASMI or how to become an ASMI member, please visit (