TGAC Training Seminars

 Therapeutic Goods Advertising Code Seminars


What is the ASMI Therapeutic Goods Advertising Seminar?

The Therapeutic Goods Advertising Code Council (TGACC) formerly held one day seminars covering the essentials of the advertising requirements.  In 2013, the TGACC discontinued hosting these seminars. 

In response to industry demand, ASMI has developed a face-to-face, one day training seminars on the Therapeutic Goods Advertising Code, and surrounding regulatory framework using the framework created by the TGACC.

This comprehensive seminar explains the regulatory framework that governs consumer advertising of therapeutic goods in Australia. It provides detailed information on the levels of advertising control, including regulation, co-regulation and self-regulation. Presenters explain each aspect of the current system, including the application of the Therapeutic Goods Advertising Code, the approvals process and complaints mechanisms.

Who should attend the ASMI Therapeutic Goods Advertising Seminar?

This course is aimed at professionals working within the OTC & complementary medicine, medical devices industry sectors in the following areas:

  • Advertising agencies
  • Consumer advocates
  • Government
  • Healthcare professionals
  • Marketing and communications
  • Media
  • Publishers
  • Professional board members
  • Regulatory consultants
  • Retailers
  • Sales

Why should you attend?

Therapeutic goods have a special place in the scheme of advertising, as therapeutic goods differ from normal articles of commerce.

A system of advertising controls has been put in place to make sure that advertising of therapeutic goods meets standards that safeguard public health and safety, has integrity and delivers the promise made to consumers.

The current system applies to the advertising of therapeutic goods that can be directed to consumers, even where, for any reason, the product is exempt from inclusion in the Australian Register of Therapeutic Goods. It includes all medical devices and self-medication medicines, i.e. OTC and complementary medicines (e.g. herbal remedies, vitamin and mineral supplements, homoeopathic medicines, aromatherapy preparations, traditional medicines).

Course content

The course covers each section of the Therapeutic Goods Advertising Code, illustrated with examples of compliant and non-compliant advertising. The training aims to foster in advertisers an understanding of the principles of the Therapeutic Goods legislation, by relating rules and regulations to everyday commercial practices and consumer understanding.






Regulating the advertising of therapeutic goods - a legislative overview


Leanne McCauley, TGA


Morning tea


The Therapeutic Goods Advertising Code 2018


Leanne McCauley and Alexandra Dance, TGA




The Therapeutic Goods Advertising Code (continued)


Leanne McCauley, TGA


The Approvals Process

Sarah-Jane Leon, ASMI


What needs Approval

Josie Braid, ASMI


Afternoon tea


The New Advertising Complaints Framework


Leanne McCauley, TGA





The seminar will be delivered by:

  • Sarah-Jane Leon, Advertising Services Manager, ASMI
  • Leanne McCauley, Director of the Advertising Compliance Unit, TGA

We update the below information when dates, times and venues are scheduled:





TBC 2019

9:30am - 5:00pm

Harbourview Hotel
17 Blue Street, North Sydney


TBC 2019

9:30am - 5:00pm

Rendezvous Hotel Melbourne 
Heritage Lounge, 328 Flinders St, Melbourne VIC 3000



$650 (GST Inclusive) for ASMI Members

$1050 (GST Inclusive) for Non-members

Cancellations and Amendments:

No refunds will be given if you are unable to attend the training, or otherwise choose to cancel your registration.

If you are unable to attend, you may transfer your registration to another person at any time up to and including the date of the event without any cost penalty. Transfers must be notified in writing via email at

ASMI reserves the right to cancel, re-locate or re-schedule any event. If an event is cancelled, re-located or re-scheduled, ASMI will refund registration fees in full but cannot be held responsible for any other costs incurred by you as a result of the cancellation, re-location or re-scheduling, including any travel or accommodation expenses.