ASMI Diamond Awards

We are in the process of scheduling a date for the 2017 ASMI Diamond Awards. More information to come soon.

Please click here to view the 2016 Diamond Awards videos.

 

2016 ASMI Diamond Award Winners

 2016 Diamond Award Winners


2015 ASMI Diamond Award Winners

Marketing Awards

Category

Campaign

Company and Agency

Judges Choice for Innovation

'My Pharmacy Rules'

Pfizer Consumer Healthcare

Judges Choice for QUM

Voltaren Osteo Gel 12 hour campaign

Novartis: A GSK Company

Agencies: Hammond and Thackeray and Edelman

Best New Product Launch

Voltaren Osteo Gel 12 hour campaign

Novartis: A GSK Company

Agencies: Hammond and Thackeray and Edelman

Best Large Budget Campaign

Nicorette campaign 'Do Something Amazing'

Johnson and Johnson Pacific

Agency: JWT and OMD

Best Small Budget Campaign

Combantrin campaign, 'Be Prepared'

Johnson and Johnson Pacific

Agency: JWT and OMD

Best HCP Campaign

'My Pharmacy Rules'

Pfizer Consumer Healthcare


Sales Awards

Category

Company

Pharmacy Sales >$100 Million Excellence in Promoting QUM

Johnson and Johnson Pacific

Pharmacy Sales >$100 Million Overall Winner

GSK

Pharmacy Sales <$100 Million Excellence in Promoting QUM

Ego Pharmaceuticals

Pharmacy Sales <$100 Million Overall Winner

Ego Pharmaceuticals

2014 ASMI Diamond Award Winners

Marketing Awards

Category

Campaign

Company and Agency

Judges Choice for QUM

Live Well

RB and Channel 7

Best New Product Launch

Optrex Actimist

RB

Agencies: Health Haus, Ward 6 and NowScreen

Best Large Budget Campaign

QV Skincare: Where Beautiful Skin Begins

Ego Pharmaceuticals

Agency: Ogilvy Action

Best Small Budget Campaign

Sunsense : Daylight Robbery

Ego Pharmaceuticals

Agency: Ogilvy Action

Best HCP Campaign

Nicabate Oral Strips

GSK

Agency: URSAClemenger

Sales Awards

Category

Company

Pharmacy Sales >$100 Million Excellence in Promoting QUM

GSK

Pharmacy Sales >$100 Million Overall Winner

RB

Pharmacy Sales <$100 Million Excellence in Promoting QUM

Boehringer Ingelheim

Pharmacy Sales <$100 Million Overall Winner

Ego Pharmaceuticals

 2013 ASMI Diamond Award Winners

ASMI Diamond Awards

Category

Campaign

Company

 

Judges Choice: Supreme Winner

 

Nicorette QuickMist

 

Johnson and Johnson

 

Judges Choice for QUM

 

Centrum for Men and Centrum for Women

 

Pfizer

 

Best New Product Launch

 

Nicorette QuickMist

 

Johnson and Johnson

 

Best Large Budget Campaign

Nature's Own Man vs. Wild campaign

 

Sanofi Consumer Healthcare

 

Best Small Budget Campaign

 

Berocca Twist 'N' Go

 

Bayer

 

Best HCP Campaign

 

Panadol Suitability Campaign

 

GSK

2012 ASMI Diamond Award Winners

Category

Campaign

Company

Best Launch of a Consumer Healthcare Product

Canesten Nail Set Launch

Bayer Australia

Best Marketing Campaign of a Consumer Healthcare Product - Large Budget

Joint Winners

Nicabate - Pledge to Quit

 

Powering Australia's Olympic Dream - Swisse Vitamins

 

GlaxoSmithKline Consumer Healthcare

Swisse

Best PR Initiative

SunSense - Hidden UV Damage

Ego Pharmaceuticals

Best Marketing Campaign of a Consumer Healthcare Product - Small Budget

Elevit with Iodine - Blogger Outreach Campaign

Bayer Australia

 

Best Self Care Program

SunSense - Hidden UV Damage

Ego Pharmaceuticals

Best Customer Marketing

Initiative

Canesten Nail Set Launch

Bayer Australia

 

Best Digital Campaign

Elevit with Iodine - Blogger

Outreach Campaign

Bayer Australia

 

Best Healthcare Professional Initiative

Nurofen - What You

Thought You Knew

Reckitt Benckiser

 

2011 ASMI Award Winners

Category

Campaign

Company

Best Launch of a Consumer Healthcare Product

K-Y Yours + Mine

Johnson & Johnson Pacific

Best Marketing Campaign of a Consumer Healthcare Product - Large Budget

Joint Winners

Nicabate - Little Wins

 

Ostelin - Vitamin D Campaign

GlaxoSmithKline Consumer Healthcare

 

Sanofi Consumer Healthcare

Best PR Initiative

Berocca Focus 50+ Launch

Campaign

Bayer Australia

 

Best Marketing Campaign of a Consumer Healthcare Product - Small Budget

Nurofen PainPod

 

Reckitt Benckiser

 

Best Self Care Program

Canesten - Women's Confidential

Bayer Australia

 

2010 ASMI Award Winners

Category

Campaign

Agency and Company

Best Launch of a Consumer Healthcare Product

Berocca Performance Twist

N Go Launch Campaign

Bayer Australia

 

Best PR Initiative

Bisolvon Chesty "I hate people coughing on my head" Campaign

 

Palin Communications/

Boehringer Ingelheim

Best Self Care Program

Suvacid Heartburn Relief Launch

Novartis Consumer Health Australasia

Best Advertising/ Promotional Campaign (incl. Relaunch) for

an Existing Consumer

Healthcare Product

Voltaren Rapid 25 Relaunch

 

Novartis Consumer Health Australasia

 

Best Sales Force Initiative - Grocery and/or Pharmacy

Bayer Pharmacy Support Program

Bayer Australia

 

2009 ASMI Award Winners

Category

Campaign

Company

Best Launch of a Consumer Healthcare Product

Listerine Total Care

 

Johnson & Johnson

 

Best PR Initiative

Manage Pain (Codeine Education Program)

Reckitt Benckiser

 

Best Self Care Program

Somac

Nycomed

Best Advertising/Promotional Campaign (incl. Relaunch) for an Existing Consumer Healthcare Product

Canesten

 

Bayer Australia

 

Best Sales Force Initiative - Grocery and/or Pharmacy

2009 Pharmacy Winter Sell-in Kit

 

Reckitt Benckiser

 

 

2008 ASMI Award Winners

Category

Campaign

Company

Best New Introduction of a Consumer Healthcare Product

Menevit

 

Bayer Australia

Best Promotion of an Existing

Consumer Healthcare Product

Cartia

GlaxoSmithKline

Best Advertising/Promotional Campaign (incl. Relaunch) for an Existing Consumer Healthcare Product

Canesten

 

Bayer Australia

 

Best Sales Force Initiative - Grocery and/or Pharmacy:

The 8-Step Call Process

 

Reckitt Benckiser

 

2007 ASMI Award Winners

Category

Campaign

Company

Best New Consumer Healthcare Product Launch

Vicks First Defence

 

Procter & Gamble

 

Best Promotion of an Existing

Healthcare Product

Claratyne

 

Schering-Plough

 

Best Promotion of an Existing

Complementary Product

Blackmores Joint Formula

Blackmores

 

2006 ASMI Award Winners

Category

Campaign

Company

Best New Consumer Healthcare Product Launch

Codral and Sudafed PE

Pfizer Consumer Health Care

Best Promotion of an Existing

Healthcare Product

Joint Winners

Panadol & Children's Panadol

 

Diflucan One

GlaxoSmithKline

Consumer Healthcare

 

Pfizer Consumer Health Care

Best Promotion of an Existing

Complementary Product

Blackmores Joint Formula

Blackmores

2005 ASMI Award Winners

Category

Campaign

Company

Best Switch

Diflucan One

Pfizer Consumer Health Care

Best New Consumer Healthcare Product Introduction

Lamisil Spray

Novartis Consumer Health

Best Promotion of an Existing

Healthcare Product

Nicabate CQ Lozenge

GlaxoSmithKline Consumer

Healthcare

Best Promotion of an Existing

Complementary Product

Joint Winners

Nature's Own

 

Ostelin

 

Mayne Consumer Products

 

Boots Healthcare

 

2004 ASMI Award Winners

Category

Campaign

Company

Best Switch

Xenical

 

Special commendation to

Monistat 1

Roche Products

 

Johnson & Johnson

Best New Consumer Healthcare Product Introduction

Nicorette Microtab

Pfizer Consumer Healthcare

Best Promotion of an Existing

Healthcare Product

Buscopan

Boehringer Ingelheim

 

2003 ASMI Award Winners

Category

Campaign

Company

Best Switch

Beconase Allergy 24hour

GlaxoSmithKline Consumer Healthcare

Best New Consumer Healthcare Product Introduction

Listerine PocketPaks

by Pfizer Consumer Healthcare

Best Promotion of an Existing

Healthcare Product

Caltrate

 

A special commendation to Clearasil

Wyeth Consumer Healthcare

Boots Healthcare