ASMI Sales & Marketing Awards
These Awards are designed to honour manufacturers who excel in the sales and marketing of their products. They recognise Quality Use of Medicines (QUM), innovation, marketing and sales best practice, and consumer focus.
Awards are open to ASMI Members only. Non-Member Agencies can enter these awards, however the product(s) involved must belong to an ASMI Member company. Both OTC and complementary products are eligible. Awards entries will be judged by a panel of independent experts.
The 2010 Awards are now open - entries close COB Friday 10 September.
To enter, download the Call for Entries and Entry Form.
Winners will be announced at the 2010 ASMI Conference Awards Dinner at the Australian Technology Park, Redfern, Sydney from 7pm on Thursday 18 November 2010.
The 2009 Award Winners were:
Best launch of a consumer healthcare product
Winner: Johnson & Johnson Pacific, Listerine Total Care
The Listerine Total Care launch focused on the product’s ability to target the six signs of a healthy mouth and was promoted as the most advanced and complete Listerine. The launch was built on the back of other long running Listerine campaigns and achieved an enormous amount of awareness and market value in just four months.
Best advertising/promotional campaign (including relaunch) for an existing consumer healthcare product
Winner: Bayer Healthcare, Canesten – ‘Multi-cultured Foot’ Campaign
Canesten provides a range of specially tailored products for the treatment of thrush and other skin fungal infections such as tinea, ringworm, nappy rash, athlete’s foot and jock itch. The winning campaign used innovative marketing tools to increase market share despite the product already being on the market.
Best self care program
Winner: Nycomed, Somac: ‘Make Heartburn History’ campaign
The winner’s campaign not only educated pharmacists and pharmacy assistants about the product, but also ran a disease awareness campaign to tell consumers that there is now an effective treatment available over the counter. More than 3000 in-store training sessions were conducted and more than 500 pharmacists attended the pharmacist educational evenings.
Best sales force initiative – grocery and/or pharmacy
Winner: Reckitt Benckiser, ‘2009 Pharmacy Winter Sell-in Kit’
This award was introduced to reflect ‘best in class’ initiative by a sales team. The winner educated pharmacy assistants about the features and benefits of Strepsils, Strepfen and LemSip and promoted recall of the advertising campaign at the point of purchase.
Best PR initiative
Winner: Reckitt Benckiser/Edelman, ‘Manage Pain – effectively, safely, responsibly (codeine education program)’
The winner engaged in a responsible campaign to prevent the abuse of codeine combination analgesics and adhered to the principles of the Quality Use of Medicines guidelines by increasing understanding towards the appropriate use of over-the-counter medicines. The campaign was based around an effective alliance with organisations including the Pharmacy Guild of Australia and the Pharmaceutical Society of Australia.
Industry Pulse excellence in services and sales initiative 2009 Awards were also presented to:
Gold winner – sanofi-aventis Concumer Healthcare
Silver winner – Ego Pharmaceuticals
Bronze winner – Reckitt Benckiser
Winners were announced at the 2009 ASMI Conference Awards Dinner on Thursday 12 November at the Australian Technology Park, Redfern, Sydney. The Awards ceremony was hosted by Simon Corah of Growth Mantra and the Awards were presented by The Hon. Mark Butler MP, Parliamentary Secretary for Health.