ASMI Social Media Guidelines
A cross-collaborative team of the Australian Self-Medication Industry (ASMI) and the Weber Shandwick Healthcare and Digital practices, has led to the development and launch of the first non-prescription medicines industry guidelines for social media use.
The guidelines essentially represent the evolution of the Australian consumer healthcare industry, recognising the increasing importance of responsible behavior and sharing of information in the social media and digital content era. The industry needs an agreed framework to help build confidence in connecting brands and information with social media audiences. Having these guidelines will hopefully give healthcare organisations, and their agencies, a platform to openly discuss social media and content strategies in the healthcare space.