Therapeutic Goods are not ordinary items of commerce; a complex system of controls governs the various ways of advertising them.
By law, all advertising of therapeutic goods directed to consumers must comply with the Therapeutic Goods Advertising Code.
Medicines Advertisements directed to consumers via mainstream media require approval before broadcast or publication, to ensure they comply with the code.
There is a range of different complaint forums for advertisments related to therapeutic goods.
ASMI members companies voluntarily participate in monitoring of their promotional activities to ensure a high standard of conduct.