About ASMI

ASMI is the peak body representing companies involved in the manufacture and distribution of non-prescription consumer healthcare products in Australia. It also represents related businesses including advertising, public relations, legal, statistical and regulatory consultancy companies and individuals. 

We promote the best interests of our Members through negotiation, debate,  cooperation and information sharing with a wide range of stakeholders in our own region and around the world.

ASMI is a member of the World Self-Medication Industry (WSMI) and our President and CEO sit on the Board of that organisation. WSMI is a non-government organisation made up of over 50 member associations located on all continents of the World, with affiliations to the World Health Organization (WHO). Our membership of WSMI enables us to track and contribute to international trends and developments in consumer healthcare.


ASMI Vision

Advancing consumer health through responsible self care.


ASMI Mission

Being the voice of the consumer healthcare products industry driving a viable & reputable industry to provide Australians with evidence-based products & information with the aim of improving health & wellbeing.


ASMI Values

  • Integrity and professionalism
  • Collaborative spirit
  • Service excellence
  • Performance and results driven
  • Tenacious advocacy
  • Leading the way


A Short History of ASMI

ASMI was established in 1974 as the Proprietary Association of Australia (PAA) under Executive Director Harry Jago, the former Liberal Member for Gordon and NSW Minister for Health. Representing around 50 manufacturers of over-the-counter (OTC) medicines, the PAA adopted a Constitution at its inaugural meeting "to protect, foster and advance, in a manner consistent with the public interest, the progress and development of the industries which manufacture, produce, process and/or distribute proprietary products of all kinds."

In 1990, the Association changed its name to the Proprietary Medicines Association of Australia (PMAA), a reflection of a new focus and a strengthened sense of its profile as the acknowledged peak body in the OTC sector. The Association took the bold step of pursuing an authorised Code of Practice which was the foundation for today's industry code.

In this era, the Association became a crucible for testing self- and co-regulation. It also encouraged and welcomed greater representation by consumer groups. PMAA took the lead in initiating discussions, entering review processes at the stage where terms of reference were being formulated, rather than reacting to them once they were already established.

This proactivity paid off when the Industry Commission Inquiry into the Pharmaceutical Industry recognised the OTC sector as a distinct entity. Under this new condition, crucial yet difficult issues (such as the lifting of the ban on branded S3 advertising) could finally be approached. At this time, industry gained seats on the National Drugs and Poisons Schedule Committee (NDPSC) and the Medicines Evaluation Committee (MEC).

In June 2000, the Association underwent another name change, in line with our world body, and became the Australian Self Medication Industry (ASMI). This new name clearly stated our commitment to the entire spectrum of non-prescription consumer healthcare products incorporating both over-the-counter (OTC) and complementary products (CM).


In 2015, ASMI became a company limited by guarantee, ASMI is governed by a constitution and a Board of Directors with the following attributes:

  • Up to 6 Official Delegates elected by ASMI ordinary members
  • Up to 4 skills based directors appointed by the board and may include up to 2 honorary life members and associate members


 For the full ASMI History, click here

The ASMI LogoASMI Logo

In 2000, noted contemporary indigenous artist Tracey Bostock worked with ASMI to design a new logo for the Association. Tracey's brief was to develop a uniquely Australian identity - distinctive, contemporary and relevant - embracing the concepts of:

  • responsible self-medication 
  • the Australian National Medicines Policy 
  • nurturing, health and well-being 
  • intelligence, humanity, integrity 
  • balancing science and nature

Tracey explained the significance of the final logo: "The four arcs represent the four 'arms' of the Australian National Medicines Policy. The central circle denotes core values. The lines radiating from the centre are paths of reason. The bridges between the four arms employ a motif of supporting structures that connect the whole and allow the passage of knowledge among people."